Our new Dogeared collection for Autumn/Winter 2010 will be arriving with us at the end of August and we’re incredibly excited about it. Season upon season, they never fail to impress us with their innovative new designs. We’re just waiting for images of the new collection – as soon as we have them we’ll share them with you on our Facebook page. All we can tell you in the meantime is that the new pieces are simply AMAZING!

Have you ever considered the work that goes into creating Dogeared’s famous charms?

Dogeared’s charms are designed by hand, then hand cast in recycled sterling silver by local artisans. Every individual charm is one of a kind (that’s the beauty of handmade jewellery!), and completely unique to Dogeared.

1. Dogeared’s amazing design team comes up with a concept for a new charm and sketches it out by hand.
2. The rendering is sent to a model maker in the heart of downtown Los Angeles, where he creates a master model.
3. The charm comes back to the Dogeared studio for final approval and finishing touches. The quality and craftsmanship of every piece is very important.
4. The approved master model makes a trip back downtown to be moulded, waxed and cast in recycled sterling silver – all by hand!
5. The silver charms are ready to go at this point, but the gold ones have to travel a few blocks down the street to be hand dipped in gold.
6. Then, all the new charms arrive at Dogeared headquarters to be used in beautiful new designs. Only then do they leave California to be shipped around the world to happy customers like us!